Walmart Plus paid membership service could be launching soon, but can it compete with Amazon Prime?

Amazon Prime has long-dominated the world of online shopping subscriptions, with over 112 million users in the U.S. alone, but Walmart is rising to the challenge and rolling out its own subscription service as early as next month. That’s according to Recode, who’s released a report detailing this new membership program. 

The report highlights that Walmart is America’s second largest online retailer behind Amazon, but with Amazon accountable for 40% of all online retail sales in the U.S., it’s a rather meagre second-place for Walmart, who accounts for just 2%. Both sell a huge variety of products, from the best smartphones to the best side-by-side refrigerators, and offer frequent deals such as today’s Samsung Galaxy S20 Plus promotion. With Amazon leveling-up to beat Walmart’s $150 off, it’s clear that the online retailer is keen to compete. 

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